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How Fintech Advancements Streamline Financial Processes and Empower Money Management Across Generations.

How Fintech Advancements Streamline Financial Processes and Empower Money Management Across Generations

Fintech truly caters to our evolving needs in the digital era. Whether we necessitate enhanced accessibility, efficiency, lower costs, greater security, better financial literacy and economic growth, fintech innovation helps democratize financial services, improve convenience and drive our digital transformation.

Technological advances have revolutionized countless industries — and the banking and financial services sector is no exception. Advancements in financial technology, or fintech, significantly transform how we manage our money, make investments and access financial services. As technologies like the Internet of Things, blockchain, artificial intelligence and cloud computing evolve — and unexpected innovations emerge — fintech advancements effectively bridge the gap between traditional institutions and forward-thinking millennials and Gen Zers.

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Convenient Access Granted

Known for their digital proficiency, millennial and Gen Z individuals can now leverage various user-friendly fintech platforms and applications that provide easy access to a wide range of financial services. Mobile banking technology is progressing, enabling users to access their accounts, deposit checks, transfer funds and manage finances anytime and anywhere — straight from their smartphones.

Fintech advancements streamline financial processes, reducing paperwork, manual tasks and lengthy procedures to save consumer time and effort. Some solutions even leverage contactless payment technology to enable users to pay with just a tap of their smartphones or smartwatches, eliminating the need for physical cash. With just 29% of Americans preferring in-person banking and calls for convenience growing louder, fintech solutions help eliminate the need to visit physical bank branches by providing around-the-clock access to banking services anywhere worldwide, enhancing customer experiences and satisfaction.

Investing Made Simple

Traditionally seen as a complex and formidable endeavor, investing is simplified by developing fintech solutions. From digital advisors acting like personal bankers to automated investment solutions powered by algorithms and artificial intelligence with minimal human intervention, investment landscapes can be complicated. Advances in fintech help untangle the chaos, making them more accessible to younger generations.

Fintech platforms help millennials and Gen Zers overcome barriers to entry and jumpstart their investment journey. These platforms provide personalized investment advice, portfolio management and access to professionally managed exchange-traded funds, or EFTs. Fintech apps also provide these services at a fraction of the cost of a traditional financial advisor.

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Intelligent Money Management

Effective money management demands visibility and understanding. Some of today’s fintech solutions harness AI and machine learning to analyze data, pinpoint patterns in how you and your family spend money and identify areas where expenses can be minimized. Fintech advancements also introduce intelligent money management tools that cater to the specific needs of young people. Equipped with intuitive interfaces, helpful budgeting features and personalized recommendations, mobile banking apps and digital savings tools help users track their expenses, set financial goals, and monitor their financial health in real time.

While money management still isn’t taught in schools, some fintech solutions even help drive an understanding of how to maximize our money by boosting our collective financial literacy. Knowing how to start investing and other important concepts helps individuals across generations develop healthy financial habits. By providing valuable insights and actionable recommendations, modern fintech tools equip millennials and Gen Z individuals with the resources and information to achieve their long-term goals, whether paying off student loan debt, buying a car or moving to a new home.

Fintech Advancements: Empowering Access, Convenience and Financial Control

Embracing fintech innovations empowers millennials and Gen Z to navigate personal finance complexities and thrive in the digital economy. As more technologies and trends become increasingly intertwined and integrated, the companies most adept at harnessing technological innovations to create solutions and generate value will shape the competitive landscape.

By promoting accessibility, efficiency, convenience, customer-centricity, financial education and smart money management, fintech advancements transform the financial landscape, empowering younger generations to take control of their money.

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FINTECH NEWS

New Fintech App Combines all Financial Tasks into One Place: Interview with Jena Gruenebaum, Director of Client Advocacy at Marygold & Co

ByAngela Scott-Briggs

Posted on June 27, 2023

How many different apps do you use to manage your finances? The odds are you have an entire folder on your smartphone dedicated to banking, saving and investing, but what if you could do all that on one app? Find out more in this TechBullion interview with Jena Gruenebaum from Marygold & Co; a financial technology company which recently announced the launch of its banking and financial services app, offering streamlined and tailored solutions for money management.

Please introduce yourself to us, tell us more about your journey so far in the fintech industry and your mission at Marygold & Co?

My name is Jena Gruenebaum, and I am the director of client advocacy at Marygold & Co. I joined the company about nine months ago after spending a decade at prominent investment firms. While I am forever grateful for what each stop of my career offered in terms of learning and development, I was ready to put my efforts behind a company that was nimble and forward-thinking, with the goal of delivering the best client experience from day one — and that’s what I found in Marygold & Co.

Marygold & Co - Financial Technology Company

Could you tell us about your new fintech solution, banking and financial services app plus debit card, what problems is solving, who is it for and how does it work?

The Marygold & Co. app empowers clients to bring all of their financial transactions together into one place — organizing what could otherwise be an entire folder of apps and spreadsheets into one simple and easy-to-use platform. Our unique solution addresses a myriad of common problems, from lacking convenience and accessibility to time-consuming transactions, poor financial literacy and generic, cookie-cutter services not personalized to help individual users. 

To sign up, simply download the app and provide some identifying information — it’s as easy as that! While awaiting the arrival of our debit card in the mail, clients can explore the app, including an ever-growing library of content aimed at boosting financial literacy. We have something to offer clients at every stage in life, but hope to resonate with younger savers who have the opportunity to set themselves up for long-term success. We have found that these savers often lack the proper tools and resources to achieve their goals. Marygold & Co. exists to address that gap.

What trends inspired the development of this new fintech app, could you give us a market overview of the banking and financial services sector and why your new solution is a must have at this point?

We want to bring clients an experience that redefines how they think about banking. Right now, there is an entire marketplace of apps that are great for certain aspects of a person’s financial life — payments between friends, staying on top of bills, investing, saving, etc., but we want Marygold & Co. to be the platform that conveniently brings everything together in one location. With the increased demand for convenience, artificial intelligence and other digital banking trends driving innovation and change, our unique banking and financial services app truly simplifies and organizes every aspect of how clients interact with their money. 

Taking a closer look at the Unlimited Money Pool investing features, how does this work and could you elaborate on the need for diversified portfolios on the app?

Money Pools are individual investment accounts designed to help clients meet short- and long-term savings goals. For example, if a client wants to purchase a home in five years, they can open an account and start contributing today. Upon opening, they will receive a recommended investment portfolio — one with risk aligned with their stated time horizon. 

As the client continues to save and contribute, they have the opportunity for their money to grow in the market. The portfolio risk automatically reduces so their savings are better protected as the date for their home purchase approaches. At Marygold and Co., we offer clients the opportunity to open unlimited individual Money Pools without additional fees — so they can start saving for all their dreams.

What inspired the convenient “PayAnyone™“ capability on your app, how does it work and what makes this special?

As the name suggests, we want our clients to be able to pay anyone with a U.S. bank account, whether they are a Marygold & Co. client or not. When sending money to another Marygold app user, the app sends a push notification, and the funds are dispersed. Others without the Marygold app, will receive a text or email with instructions to accept the funds. After entering their bank account information, the app facilitates the execution of the transaction. PayAnyone™ is our unique approach to giving our clients the simplicity and ease of keeping all their transactions within one app, regardless of where their friends and family choose to bank. 

The entire thrust behind Marygold & Co. is to simplify financial lives — and while other apps provide similar services, they require that the other person also have the same app. Our team knows PayAnyone™ is a better way forward.

How safe is your app, tell us more about your advanced security features, and how they empower clients to take control of their account security?

The Marygold & Co. app has a built-in mobile application protection suite (MAPS) to identify suspicious behavior and protect confidential client data and payment controls within the app. Clients experience a safe and secure app session using this new MAPS layer, which doesn’t impact any app performance issues. The app also provides security controls to handle different types of transactions (e.g., contactless, e-commerce, point-of-sale and international.) For lost or stolen cards, clients can freeze their debit cards with a simple toggle within the app. 

With digital transformation, came the innovation in contactless payment, could you give us more insights into the contactless technology and how it works with the Marygold & Co. debit card?

Contactless “tap-and-pay” payments have exploded from one in every three to every other transaction in the last few years (thanks to COVID-19!). Secure, encrypted tap-to-pay technology facilitates a smoother and faster checkout experience at retail stores. Our Marygold & Co. debit card is contactless-enabled by default and globally accepted at all point-of-sale storefronts, which means all transactions support card-present (face-to-face) payments. With contactless payment technology embedded in our debit cards, key fobs and wearables, Marygold & Co. ensures a fast and convenient way for daily purchases. 

What customizable savings and funding accounts are available on the Marygold & Co. debit card, how do they work and what are the benefits?

In addition to investment Money Pools, we offer two additional cash options. First are cash Money Pools, which act like a traditional savings account but are still unlimited in nature, allowing clients to bucket their emergency reserves and short-term savings in a way that makes sense for them. Second are Spend Now accounts, which act as traditional checking accounts. Debit card transactions, PayAnyone™, bill pay and other transactions are executed within Spend Now. By offering three fee-free options, clients can bucket their money in a way that makes sense for their financial goals.

What is the user response for the new debit card so far, and use cases or success stories you would like to share with us?

While our product and engineering teams were hard at work developing the app, our operations team amassed over 10,000 people for our waitlist. Having just debuted, many of those folks are now active users. Thus far, the response to the card design, delivery experience and functionality has been very positive. We look forward to continuously improving by analyzing data and feedback over the coming months.

What are you currently working on and what are your future plans for this fintech app, any available opportunities for investors and partnerships at Marygold & Co.?

As a full-service financial company, we will never stop adding to the tools and services that help our clients simplify their financial lives!   We are very proud of our current product but are excited to offer retirement vehicles, budgeting tools and other in-demand features soon. Our goal is to never stop evolving on our path to make managing money the easiest part of our lives.

For more information, visit https://marygoldandco.com/

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Denver fintech’s app that doubles as financial advisor notches waitlist of 10K

Sub-savings accounts and investment options set this app apart from the rest, executive says.

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Understanding the Financial Market Life Cycle

Don’t Panic — Bear Markets are Just a Normal Part of the Market Life Cycle as an Investor

After reaching highs in early January, the S&P 500 and NASDAQ both plunged into a bear market territory, falling more than 20% to close out the first half of 2022. This tumble prompted renewed interest in an age-old question: Are we in a bear market? And if so, what does that mean for the individual investor?

Bear markets are generally defined as a drop of 20% or more in an index or security

Some bear markets are short-lived, as we experienced in 2020 with the COVID-19 lockdown, but some can be prolonged, as we saw with the Great Recession.

Following the six-month tumble to start this year, investors are trying to determine whether security prices will continue falling or if the worst is behind them. Regardless, this news serves as a critical reminder that stock prices don’t simply go up in perpetuity, and a bear market can present investors with new opportunities.

There has been no shortage of bad news for investors in the first half of 2022

Between supply chain issues, labor shortages, spikes in home prices and rent, and the highest inflation in 40 years, investors have to worry about various risk factors to develop a sound investment strategy.

None of us has a crystal ball to peer into the future of the financial markets, so it doesn’t matter that investors can’t predict the future but rather how we respond to market turbulence and build our portfolios.

The Economic and Financial Markets Cycle

Behavioral finance experts tell us that investors often let emotions cloud their best judgment and drive decision-making that is ultimately at odds with their long-term investing goals when it comes to the economy and financial market cycles.

When markets shift, the temptation is for investors to buy high and then panic and sell low. The debate over whether or not we are currently in a recession is a popular topic on social media. Still, financial markets have already priced this economic contraction for equities and fixed-income securities. The real question is how long these headwinds will persist.

Investors have more access to important information about the economy and financial markets

Today, investors have more access to important information about the economy and financial markets than ever before. In addition, it has never been easier to begin trading with numerous financial technology “apps” offering easy access to trading platforms. Consequently, investors are much more likely to react — positively or negatively — to any market changes.

Experiencing nearly 13 years of market growth, many of today’s investors may have felt invincible, buying stocks or trading options before our economy turned toward recession.

Every investment may have seemed like a winner, and many people were making money. However, the extended market cycle — and historically unprecedented fiscal and monetary policy stimulus during the COVID lockdown — created false expectations. People thought that the good times would continue for the foreseeable future.

Unfortunately, many overconfident investors bought high — just as the market crested

“Don’t fight the Fed” is a commonly used phrase on Wall Street. During the peak of the COVID-19 pandemic, unprecedented fiscal and monetary policies created a significant tailwind for most investments.

Congress enacted laws to put money in the hands of companies and American consumers. As the federal government handed out stimulus money, the Federal Reserve had accommodative policies that pumped cash into the economy as well.

These policies extended the bull market through the pandemic’s early days, and many investors did great.

But “Don’t Fight The Fed” works in both directions. First, the Federal Reserve has pivoted to restrictive policies to try to contain inflation and is now aggressively raising interest rates.

As of this writing, inflation is still at the highest level since the early 1980s, so the Fed is likely to continue to use all weapons in its arsenal in an attempt to tamp down inflation.

With the significant pullback in equities in the first half, particularly in most of the large-cap technology names, fear is causing many retail investors to sell, thereby locking in their losses and limiting their ability to grow their money over the long term.

A Normal Part of the Ebb and Flow of the Market Cycle

Coming down from an extended bull market period, the market’s pullback from historical highs makes it difficult for most investors to understand that these ebbs and flows are a normal part of the market cycle. No market goes up forever, and stocks will eventually have to be repriced.

That said, no one knows what will happen in the markets day-to-day, so trying to time the market is often a fool’s errand — and panic is not a strategy. As long as you have the appropriate diversification in your portfolio based on your individual investment objectives, don’t panic! Instead, sit back, relax and let the market do its thing.

Diversify and Invest According to Your Timeline

A recession is also a normal part of the life cycle. As long as your portfolio is diversified and you’re investing according to the timeline for your specific goals, there is no reason to panic.

Investing to achieve various goals — whether to retire comfortably in 20 years, go on vacation next year or purchase a new vehicle within the next five years — can be pretty straightforward. The key is ensuring your investment allocations sync with the timelines for each goal. In addition, focus on the long term, diversify and avoid products with high fee structures.

Look at your time horizon for the objective for which you’re saving and invest according to that horizon. For example, if you are many years from retirement, your retirement allocation will probably be close to 100% in equities.

Your money should be in a well-diversified portfolio so you can walk away and forget about it.

The money you’re investing for your vacation next year will be mainly in cash and cash equivalents like certificates of deposit (CDs). However, for goals that may be a few years out, you should utilize fixed-income securities — perhaps fixed-income exchange-traded funds.

As your goal investment horizons get longer, equities become a more prominent and more significant part of that portfolio. But always be aware that if you are selling investments supporting long-term goals, you are effectively locking in the loss.

Diversification is Key to Any Long-Term Investment Strategy

Instead of having all your money in one security, it’s essential to allocate investments to each goal you’re saving toward. You might get rich if you’re investing all of your money into one stock, option, or cryptocurrency. But for everyone on social media bragging about how much money they made off one trade, for example, thousands of others lost everything.

As a result, investors need to understand the difference between investing and having a solid investing strategy versus speculation or gambling.

Do you understand the investment you are considering and why it is going higher or lower? While numerous media outlets now focus on short-term trading, investors must realize that this is speculation, not investing.

Long-Term Investing Can and Should be Easy to Understand

Taking a long-term approach to investment should not be stressful, nor should it take a lot of effort or management. But developing a long-term investment strategy isn’t the hard part — it’s sticking to that plan in the face of tumultuous market environments.

As investors, we should feel good about putting our money to work for us, not stressed out, panicky, or constantly checking for updates.

Stay away from get-rich-quick schemes and short-term speculation that is difficult to understand. As Jack Bogle once said, “investors win; speculators lose.”

Featured Image Credit: Photo by Liza Summer; Pexels; Thank you!

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Financial Spring Cleaning

Spring is the season for cleaning and that shouldn’t just end at home. Your finances should go through a little spring cleaning themselves. Having an organized financial life can help you better understand the flow of your money. Tracking your income, how you spend it, and how much of it you save can give you the information you need to set financial goals for yourself.

So, while you’re decluttering your closet, remodeling your back patio, consider some financial spring cleaning, as well.

Here are some ways to organize your finances this spring (or anytime, really):

financial spring cleaning

Review and Establish a Budget

To ensure your finances are in order and that they remain that way, it’s best to set up a balanced and realistic budget, if you don’t have one already. Review your monthly income and expenses then establish what your financial goals are. You could be saving for a long-term investment like a down payment on a home or you could be saving for a new gaming system or a getaway.

Whether it’s a long-term or short-term goal, budgeting is essential to making sure those goals are achieved. Organize your budget on a simple spreadsheet and review it often to ensure you are on track.

Having a budget will make it easier for you to reach your savings goals because it’ll help you determine how much money you can spend and how much you need to put away. You don’t need to plan out the rest of the year perfectly but instead start by creating a monthly budget, then track your finances for that month. Once you get into the habit, you’ll find yourself becoming a budgeting expert.

organize your finances

Set up a Money Pool/Automated Savings

One way to keep yourself organized financially is to set up automated savings, or an interest-earning Money Pool, like the one we offer at Marygold & Co.

Having a Money Pool allows you to separate and categorize your finances all within one account, making it easy for customers to track multiple savings goals at once.

Each individual can customize their automated savings to best align with their goals and current financial standing.

You can choose to contribute to your savings goals on a bi-weekly or monthly basis, and the amount you deposit is up to your discretion as well.

Automating your savings will help prioritize your goals and will reduce the temptation to overspend. You don’t even have to worry about making those regular deposits, it’s all done for you!

Pay Off Outstanding Payments

Look over any outstanding payments, if you have the means to pay them off, then do so. If not, this is the time to work out a way to pay your debts off.

Is there anything laying around your house you could sell? Are there extra shifts you could pick up at work?

Find opportunities that’ll help you earn that extra income to help you pay off your debts.

If you are unable to pay everything off right away, setting up a debt repayment plan can help you stay on track. While you may not pay everything off in one go, at least you have taken steps to reduce that debt and eventually eliminate it.

Make sure you include your debt payment plan in your budget.

This will help you stay on top of your payments by ensuring there is money available in your checking account to contribute to this payment plan.

Automatic Billing and Investments

Having your bills automated can help you ensure that they are always paid on time and that you’re not rummaging around for extra cash to meet your phone bill payment at the end of the month.

The best part about automatic billing is you don’t even have to think about it, it is automatic after all.

Additionally, you can even set up automatic deposits to your IRA or 401k investments. Automating deposits into these accounts will ensure you’re continually investing your funds.

The advantages of investing your money include reducing your taxable income for the year.

control your spending

Analyze Your Spending Habits

Analyzing your spending habits will help you point out your spending habits, bad and good. When looking over your spending habits, you might find some patterns that are preventing you from achieving your financial goals.

An important step while spring cleaning your finances is to look over your spending habits and find areas where you can save.

Are there any unnecessary monthly subscriptions billed to your credit card?

Are there unnecessary transactions you can eliminate?

These are important questions to ask yourself when analyzing your spending habits. Find areas in your daily life where you can save. Maybe pack a lunch instead of ordering out every day, you’ll definitely see big rewards from the small changes you make in your daily habits.

If you lack financial discipline, the Marygold & Co. app can help. The customizable security dashboard allows customers to limit where the card can be used.

Accounts can also be turned on or off – which can also remove the temptation to unnecessarily spend.

Clean Up and Shred Old Paperwork

It’s easy for those paper bills and bank statements to pile up on the corner of your table.

Marygold & Co. can help you keep your finances organized. The best part about the Marygold & Co. app is that you won’t have to worry about paper – checks, receipts, pay stubs, etc.

Take the time to shred and discard any old paperwork. Make sure you dispose of these documents properly as they contain very sensitive information including personal information and bank statements. We recommend using a shredder to ensure these documents are properly destroyed.

Marygold & Co. Makes It Easy

Marygold & Co. can help you sort your finances and keep them organized throughout the year through an innovative new app launching this spring.

The FDIC-insured fintech app offers customers interest-earning savings accounts and allows them to send, receive, spend and save securely through their mobile device.

Control and organize your finances easily with Marygold & Co.

Your finances will never have to go through a spring cleaning again – instead, you can keep them clean and organized.

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Reversion to the Mean

A basic thesis on Wall Street is that what has worked well in the last market cycle is likely to underperform in a new cycle, and conversely, the underperformers of the last cycle can or should be the outperformers of the new cycle.

The basic logic is intuitive – an asset class that had been a leader in the previous run-up will, at some point, become overpriced and will struggle in the future without significant earnings growth to support the higher prices.  

Historically speaking, small caps outperform large caps. 

This makes sense because investors need to be compensated for the increased volatility and risk in the small-cap space. 

Also, over the long term, value stocks outperform growth stocks. 

Since 1926, value investing returned 1,344,600% vs. 626,600% for growth stocks, according to Forbes Advisor. And some of the most famous investors on the planet (think Warren Buffet and Benjamin Graham) are value investors.     

But largely none of these long-term trends mattered over the last few years of this past market cycle. 

The bull market of the last decade seemed to make investing quite easy, large-cap growth dominated, and as long as you held the big-name tech stocks your portfolio, probably did well.  

This trend was exacerbated during the COVID-19 global pandemic. 

During the 2020 bear market caused by the pandemic, U.S. markets bottomed on March 23, 2020. From that bottom, the S&P Growth Index initiated a historic recovery and peaked on September 1, 2020.  

Much has been made in the media about how quickly markets recovered from the market bottom, but that outperformance was mostly a product of the “Big 5” stocks (Alphabet, Amazon, Apple, Facebook, and Microsoft).  

As of September 2, 2020, those five stocks had a year-to-date performance of 65%, the other 495 stocks in the S&P 500 had a total YTD performance of just 3%. Since the fourth quarter of 2020, the story has begun to shift to the performance of small caps and specifically small-cap value. 

At the end of the first quarter of 2021, the top two performing sectors of the S&P 500 were Energy and Financials.  

reversion to the mean

What Does it Mean?

Is the “reversion to the mean” a story of small caps over larger caps, or is it Energy & Financials over Tech and Consumer Discretionary?  

It is still early and we will continue to watch how this plays out.  The main point here is to not be married to a thesis that worked very well in 2020, because the markets may have already started to revert to the mean.  

“This time is different” is a phrase commonly heard toward the end of market cycles.  

If you hear someone tell you that “this time is different”, run! This time is not different.  

Math does not evolve over time. Corporate price/earnings ratios and other investment metrics matter just as much as they have in the past.  

Don’t chase performance.  

What happened in the past, even in the recent past, is not guaranteed to continue in the future.  

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